商品敘述：

By 2008, this rapid growth, compounded by limited installed glass manufacturing capacity at regional levels, had caused local supply shortages. Over the last several years, VASA''s progressively deteriorating service had damaged its former reputation for excellent service. The case explores how to reverse a disappointing delivery service that led to angry customers complaining about unfulfilled orders, late deliveries, and accusations from transportation companies that held VASA responsible for these delays. Also these accusations resulted in deterioration in relationships with transportation companies that had done business with VASA for more than 25 years. VASA''s CEO, evaluated the following options to recover its reputation: 1) take total control of distribution to customers by developing a VASA-owned delivery service; 2) reverse the situation with transportation companies by requiring them to develop delivery service management capabilities; or 3) replace these transportation companies, partially or totally, with more sophisticated logistic service providers.

涵蓋領域：

Global supply chain;Service strategy;Order processing;Operations management;Distribution;Logistics;Process improvement;Supply chain management;Implementing strategy

相關資料：

Case Teaching Note, (NA0248), 23p, by Julio Sanchez-Loppacher, Marcelo Pancotto, Maximiliano Fernandez Vera

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